Honey Tree Academy
62 interested families · 87% handled by AI
Ad spend $420 → 45 ad-attributed leads (CPL $9.30) and 4 enrollments — and one infant enrollment is worth $15,000+/year. Active pipeline of 13 families with tours scheduled and 6 applying, all tracked and attributed in one platform.
87%
153 automatic replies · 24/7
$420
CPL $9.30 · Meta + Google Ads
486
310 inbound · 176 replies
19
13 tours scheduled · 6 applying
Sample data (demo) · In production: synced from Meta Ads API + IntelliKid + your website
Families This Month
62
2.1 families/day · +14 this week
Messages Handled
486
310 inbound · 87% AI replies
153 automatic · 23 with human follow-up
Meta Ad Spend
$240
Cost per lead: $10
Very competitive CPL
Tours Scheduled
13
Via IntelliKid this month
Lead→tour conversion: 21%
Lead Sources (last 30 days)
24
39% of total
21
34% of total
17
27% of total
Enrollment Funnel
62 total families
Conversion rates
Top Meta Ads
Spend
$240
Impressions
48.2K
Clicks
1,240
Attributed leads
24
| Ad | Campaign | Spend | Clicks | Leads | CPL |
|---|---|---|---|---|---|
 Founding Families — Fall 2026 Fall Opening |
Opening | $120 | 640 | 14 | $8.60 |
 Infant Room — 6 weeks+ Decatur Infants |
Infants | $80 | 410 | 8 | $10 |
 Private Pre-K — GELDS aligned Pre-K |
Pre-K | $40 | 190 | 2 | $20 |
Synced from Meta Ads · CPL = Spend / Leads attributed via click + UTM
Business Intelligence
Leads Today
4
14 this week · 62 this month
Active Pipeline
19
31% touring or applying
IntelliKid Tours
13
21% lead→tour conversion
Response Rate
98%
Leads that get a reply
Total Messages
486
Handled this month
AI Coverage
87%
153 automatic replies
Meta Ad Spend
$240
CPL: $10 USD
Top Programs in Demand
AI Agent Productivity
Time saved this month
12 hours
Equal to 1.5 working days of a front-desk person
Basis: 5 min/message × $24/hr average GA childcare staff cost
Email Marketing
Total sent
96
Recent Activity
Conversations
LiveJasmine Carter
Is there parking on-site, and can my mom come along?
María González
¿Aceptan CAPS? Mi hija tiene 2 años…
Devon Williams
Thanks for touring with us today, Devon!
Tanya Brooks
Welcome to the founding families! 🎉
Jasmine Carter
📅 Tour scheduled+1 (404) 555-0198
Hi! I found you on Google. Do you have any infant openings for September?
Hi Jasmine! Our Infant room (6 weeks–12 months) for Fall 2026 is full with a short waitlist — 4 families ahead of you. I can add Amara to the list and book your tour now, so you're ready the moment a spot opens 🐝 Would Tuesday 10:30 AM or Wednesday 2:00 PM work?
Tuesday works! Also — do you accept CAPS?
We do! CAPS scholarships are welcome, and since we're a CACFP member, meals are included at no extra cost 💛 You're confirmed for Tuesday 10:30 AM — I just texted you the confirmation with directions. Can't wait to meet you and Amara!
Quick question — is there parking on-site, and can my mom come along on Tuesday?
Details
Jasmine Carter
📅 Tour scheduled8
Messages
1
Tours
$15K
Est. value/yr
Notes
Mom of Amara (4 months). Looking for a September start. Very interested in the Infant program.
Tags
Source / Attribution
Information
Oracle
LiveAsk your business anything in plain English — Oracle, Galileo's AI analyst, answers from your Galileo data.
Demo with sample answers · In production, Ayanna can also ask by SMS/WhatsApp or from Claude (MCP)
Contacts
Live62 families · showing recent 9 · every website form and chat lands here automatically
Follow-ups
Nothing slips: Galileo builds this list from your conversations, tours, and waitlist automatically.
Calendar
Week of Jul 27 — tours sync from IntelliKid, everything else from your team
Mon 27
Tue 28
Wed 29
Thu 30
Fri 31
Marketing
Campaigns attributed end-to-end: ad → website UTM → conversation → enrollment
Scheduled content
Every website signup joins the list automatically — waitlist, tours, and chat included
Sent (30d)
96
Delivered
98%
Open rate
41%
Click rate
12%
Settings
Organization, brand, and automations — Honey Tree is a first-class Galileo org
Organization
Notifications & AI
Team
Boss Mode
BetaRun the academy from WhatsApp — ask, and Galileo answers or acts
Demo with sample answers · In production this lives in Ayanna's WhatsApp
AI Monitor
LiveFull transparency into what Honey says and when it hands off to humans
Uptime (30d)
99.9%
Avg response
2.1s
AI coverage
87%
Human handoffs
23
Guardrails: Honey never discusses children's records, always self-identifies as AI, and hands off below 75% confidence.
Automations
Working for Honey Tree 24/7 — even while you're in the classroom.
Missed-call text-back
Every missed call gets an instant SMS — the family never dials the next daycare on the list.
Tour reminders + no-show recovery
Confirmation on booking, reminders 24h and 2h before, and a warm "want to rebook?" if they miss it. Without reminders, 30–40% of tours no-show.
Honey — web & SMS assistant
Answers questions about programs, hours, CAPS, and openings in seconds, 24/7 — then hands off to your team and logs every conversation as a lead. Always identifies itself as AI.
Executive digest — Monday 7:00 AM
A plain-English summary of your week — inquiries, tours, conversions, waitlist pressure — written by AI from your real numbers, by email and SMS.
Waitlist agent
A spot opens → the agent messages waitlisted families in order, holds the spot for 48h, collects the deposit online, and cascades to the next family if there's no reply.
Cold-lead re-engagement
Warm quarterly campaigns to families who inquired but never toured — because circumstances change, and Honey Tree should be the first name they remember.
Honey Tree Academy participates in the Child and Adult Care Food Program (CACFP). This institution is an equal opportunity provider.